“NOT DRINKING TONIGHT” is a non alcoholic beverage brand dedicated to being brutally honest, changing the perception of low alcohol consumption.

Don't know about you, but we are sick with the constant interrogation faced by not drinking alcohol. Least im here. Having a chat. What's that? Why am I not drinking? Look at the can mate. Or the box. Or the website. Or my shirt. We think unexpected honesty is the best way to stop questioning. Long gone are the days of boring, predictable seltzers. For real.

We want sobriety to be fun. To challenge, to be obvious, and unexpected.